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Classified Buyers/Sellers was good challenge for the team involved in it's conception and development. With the idea of an online auction not exactly being new ground, it was important for the team created a feeling of trust for the site. The icon of the "retrieving dog" helps convey that trust.

At the same time the team needed to make the site useable and easy to navigate. Through the use of simple strong graphical color pallets and simplified text the team achieved the requirements above and beyond the clients expectations.

Role: Concept, Layout, Development.

Status: Under Development


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