Foam needed an whole new look, they had an outdated logo, and all
of there pervious design work was produced by internal source (read
secretary). They wanted a hip new feel to there design work.
the opportunity to use "keywords" to help highlight the
company product aspects. The use of modern feeling photography it
adds a simple et elegant feel to the layout.
ad was produced for the 2002 Parade of Homes - Dallas magazine.
Concept, Design, Production